Where your keywords are kept on the page, it is very important, for example, in most search engines, keeping the keywords in the page title or title tag will give it more relevance. On some search engines, by inserting keywords into the link text, that part is outlined on the screen in a browser, it can add more relevance to those words
Top place to put keyword
- Keywords in the <title> </title>tag(s).
- Keywords in the <meta name="description">
- Keywords in the <meta name="keyword">
- Keywords in <h1> or other headline tags.
- Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
- Keywords in the body copy.
- Keywords in alt tags.
- Keywords in <!-- insert comments here> comments tags.
- Keywords contained in the URL or site address, e.g., http://www.keyword.com/keywordkeyword.htm.
Title tag
To access the page, use the web browser to define the title for the page displayed in the titlebar. It should be within the <head> </ head> tag The title tag is the best place for your tag.
Several points to properly customize the title tag.
A title tag should be 50 to 60 characters
Enter your most important keywords
Avoid duplicate content as a keyword
H1 tag
The H1 tag is the most important place for you to enter keywords. You can use the H1 tag more than once, because the search engine has never been penalized.
Meta tag
Meta tags are also a good place for your keywords. Meta tags should be within the <head> </ head> tag.
Example
<meta name="description" content="Online tutorial for html" />
Example
<meta name="Keyword" content="html" />
Image Name and alt tag
Images bring valuable traffic to your website at some time IMPORTANT POINT TO IMAGE NAME AND ALT TAG. First make sure your image name is a logical or readable name with the keyword. For example, java-tutorial.png photo0054.png is better than search engines never read your images, so you have to give title and alt attribute for images. The name to show the alt attribute of the images when the pictures were not shown. Always place keywords in place of Alt attribute.